About Project:
The objective of this project was to design an attractive and functional packaging for a hypothetical cookie brand, "Crumbs." The design incorporates a playful Memphis pattern and serves dual purposes: protecting the cookies and acting as a serving tray. The project involved extensive product market research, advertising strategy, and cost estimation, simulating a real-world packaging presentation.
Challenges:
One of the primary challenges was developing a unique and engaging concept that would stand out on shelves and appeal to a wide age range, from kids to adults. This required extensive brainstorming and exploration of various design themes. Additionally, balancing the playful aesthetic with practical functionality, ensuring the packaging served as both a protective box and a serving tray, added complexity. Incorporating feedback and refining the design to meet both aesthetic and practical requirements was also a significant challenge.
Conclusion:
Learnings:
Working on the Crumbs packaging design project was an amazing experience that allowed me to explore creative design solutions while meeting practical needs. The final design not only achieved its goal of being visually appealing and functional but also provided a solid foundation for future packaging design projects.
Gained valuable insights into developing a cohesive and engaging brand concept from scratch, including creating a unique logo, tagline, and visual identity.
Learned to select appropriate materials and design elements that balance aesthetic appeal with practical functionality, ensuring the packaging is both attractive and effective in protecting the product.
Tools Used
Packaging Design
Packaging design for a cookies box
Packaging Design
Brand Identity
Graphic Design
Category
Packaging Design
Project Type
Academic
Start Date
May 18, 2020
Completed Date
June 02, 2020
Time Taken
2 weeks
Packaging Features
Shape: Hexagon-shaped cookies box
Functionality: Non-greaseproof paperboard with a laminate on both sides to form a moisture barrier. The box serves both as protection for the cookies and as a serving tray.
Pattern: Memphis pattern
Typography: Berkshire Swash and Avenir Next Condensed fonts
Colors: Bright colors according to the flavors of the cookies
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