Project Overview
About The Brand
The Yellow Diary, founded in Mumbai is a contemporary Indian music band, blends electronic music with traditional Indian elements to create a fresh and distinctive sound. The band consists of Rajan Batra (vocals), Himonshu Parikh (keyboard), Vaibhav Pani (guitar), Sahil Shah (drums), and Stuart DaCosta (bass). They have released several chart-topping singles and EPs, such as "Izafa," "Buniyaad," and "Rab Raakha."
01
Objective
The goal of this project was to create a cohesive visual identity that reflects the band’s unique sound and artistic vision. This included the design of album covers, merchandise, and a presskit.
02
Album Cover
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
03
Merchandise
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
04
Press Kit
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Visual Branding
A cohesive visual branding for a music band named "The Yellow Diary"
Album Cover
Merchandise
Press Kit
Category
Visual Branding
Project Type
Academic
Start Date
June 27, 2023
Completed Date
July 18, 2023
Time Taken
3 weeks
Tools Used
Learnings
Learned the importance of creating a unified visual identity that reflects the essence of the band's music, ensuring that every design element, from album art to merchandise, tells a consistent story.
Working for a music band, I gained valuable experience in translating artistic vision into visual elements, which emphasize the need for clear communication and collaboration throughout the design process.
This project taught me how crucial it is to design with the audience in mind, creating visuals that not only represent the band but also resonate with their fans, enhancing the overall brand experience.
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